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Category Archives: Google Ads (PPC/SEM)

8 Important Types of Keywords in SEO & PPC (With Examples)

Wondering what type of keywords you must be using to boost your SEO and optimize your PPC campaigns? I have shared different types…
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Top 10 Digital Marketing Interview Questions and Answers 2021

Are you preparing for your upcoming digital marketing interview but nervous about how to crack it? We are here to calm your nervousness…
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7 Common PPC Mistakes that Drain Your Ad Spend

Pay-per-click (PPC) advertising is one of the best ways in digital marketing to reach the target audience and drive sales. Businesses of all…
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Difference Between SEO, SEM and PPC

What is the Difference Between SEO, SEM and PPC?

In digital marketing, SEO, SEM, and PPC are the key terms that sound similar but are very different from each other. Regardless of…
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