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Digital Marketing
Blog Posts

We share our expertise on effective strategies and techniques to help you learn digital marketing in easy way. Whether you're a digital pro or just getting started, our blog is your go-to guide for practical tips, cool ideas, and the latest trends in digital marketing.

SEO vs SEM

SEO vs SEM: Key Differences & Career Pathways

The main difference between SEO and SEM is that SEO shows organic (free) results, while SEM gives paid results. The goal clearly defines the difference between SEO and SEM. Earlier, SEM included both paid and…
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Small Business SEO

Small Business SEO: Quick Start Guide

In today’s digital world, Google is the first place people go when they need something. Whether they are searching for a small business like a bakery, a plumber, a salon, or a clothing store, they…
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How to Become SEO Expert

How to Become an SEO Expert: Beginner's Guide

In today’s digital world, every business wants to appear on the first page of Google to grow online. From small local shops to large companies, everyone needs online visibility, and this is where SEO (Search…
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On-Page SEO Checklist

On-Page SEO Checklist: All Ranking Factors

On-page SEO is the process of optimizing individual web pages to improve their visibility and ranking in search engine results pages (SERP). It focuses on everything that exists within a webpage, including content, HTML elements,…
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Link Building Strategies

22 Link Building Strategies with Process & Examples

Link building strategies are one of the most important components of search engine optimisation because they directly impact how search engines evaluate a website's authority and relevance. In simple terms, link building is the process…
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Types Of Keywords In SEO

19 Types of Keywords in SEO with Examples

Keywords are the foundation of SEO. They are the words and phrases people use to search for information on search engines. There are different types of keywords in SEO, and using the right ones helps…
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social media interview questions

Social Media Interview Questions and Answers

Social media has evolved into a powerful digital marketing tool that shapes brand identity and customer engagement. With growing career opportunities in this field, Social Media Interview Questions play an important role in helping candidates…
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Social Media Content Calendar 2026

Social Media Content Calendar 2026 (Festivals & Holidays in India)

Planning social media content is no longer about deciding what to post tomorrow. In 2026, social media managers are expected to stay consistent, relevant, and timely while handling multiple platforms, clients, and campaigns. That’s where…
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How to Increase Instagram Followers

How to Increase Instagram Followers

If you're wondering how to increase Instagram followers, you’re in the right place! In today’s world, being active on social media is a must if you want to grow your business, brand, or personal profile.…
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Content Marketing Strategies

Content Marketing Strategies: Tip for beginners

Starting a new business can be daunting, and one of the key challenges is building an audience and growing your brand without breaking the bank. Content marketing Strategies are a great solution for startups looking to…
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How to Start an Online Business in India

How to Start an Online Business in India : Simple 10 Steps Guide

Welcome to our guide on how to start an online business in India! In this article, you can expect to learn everything you need to know, from researching your business idea and finding your niche…
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Common Mistakes When Starting a Business

Common Mistakes When Starting a Business: How to Avoid Them

Avoiding these pitfalls is crucial if you want your business to thrive in the long run. In this article, we’ll cover some of the Common mistakes when starting a business and, more importantly, how to…
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How to Create a Business Plan

How to Create a Business Plan: Beginners Friendly

How to create a business plan is an essential step for success because it helps you map out a clear direction for your business, identify key goals, understand your market, and make informed decisions, giving…
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How to Create Brand Identity

To create a brand identity is to define how a company presents itself to the world. It's the visual, emotional, and cultural elements that make up a brand’s personality, such as its logo, colors, fonts,…
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How to Create a Website

How to Create a Website: A Step-by-Step Guide for Beginners

Creating a website is a crucial step in establishing your online presence, whether for personal or business purposes. How to create a website might seem challenging for beginners, but it’s an achievable goal. With basic…
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Digital Marketing Strategies for Small Business

Digital Marketing Strategies for Small Business

Digital Marketing Strategies for Small Business are essential in today’s digital world, where having an online presence is key to growth and competition.  These strategies allow businesses to reach a larger audience, engage customers, and…
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How to Learn Digital Marketing

How to Learn Digital Marketing - A Step by Step Guide

Marketing is an essential part of every business, whether it's a B2B business or a B2C business. Regardless of business type, marketing is the most important activity to run, grow, and sustain any business. With…
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What is Digital Marketing

What is Digital Marketing? - A Definitive Guide

Have you ever heard of Digital Marketing? So, What is Digital Marketing? Marketing has always been about reaching and connecting with the right audience at the right time with the right message. In this digital…
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What is Personal Branding and Why is It Important?

What is Personal Branding and Why is It Important?

What is Personal Branding and Why is It Important? What do you see when you google your name? If nothing, you haven’t turned yourself into a personal brand till now. Personal branding is how you…
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How to select a Digital Marketing Institute

How to select a Digital Marketing Institute

Digital Marketing being today’s trend, has shown immense progress in people who choose to consider this niche as a part of the side hustle or grow as a career expert. The trend has never halted…
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Digital Marketing Course After 12th

Digital Marketing Course After 12th

Have you just completed your schooling and worried about what to do next? Choosing a Digital Marketing Course after 12th would be a smart decision to make. The journey after schooling has never been easy for…
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Benefits of Digital Marketing for Businesses

Benefits of digital marketing for businesses

Digital Marketing has become a trending topic in today’s world. Digital Marketing has grown its roots deeper than expected, paving the way for many businesses. The main motive for every digital marketer is to make…
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Different areas of Digital Marketing Specialization

Different areas of Digital Marketing Specialization

Digital Marketing has taken a huge leap in today’s world. The improvements with regards to technology have proven many career growths in the economy. While the niche of the digital era has shown various ways…
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Why every BBA/MBA student must learn digital marketing?

Why every MBA students must learn digital marketing?

Digital marketing has shown its importance over time. The golden era had a bookish education system, which was the only scope of learning. But with time flying towards technology, the market is occupied with innovative…
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How to Sharpen your digital marketing skills?

How to Sharpen your digital marketing skills?

The modern business operates with digital marketing skills to accomplish tangible results. The most significant way to market yourself online is digital marketing. Digital marketing is a term that encompasses a lot of methods of…
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What is a Domain Name and How it works?

What is a Domain Name and How it works?

People often ask me various questions like - What is a domain name and How it work? Even most beginners get confused between various technical terms such as domain names, web hosting, DNS, and name…
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Google ad mistakes that Drain Your Ad Spend

7 Common Google ad mistakes that Drain Your Ad Spend

Pay-per-click (PPC) advertising is one of the best ways in digital marketing to reach the target audience and drive sales. Businesses of all sizes can utilize this market channel to bring in more customers, website…
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Reasons to Choose Digital Marketing Career

5 Unavoidable Reasons to Choose Digital Marketing Career

Finding the right career path is a challenging task for most students, graduates, and job seekers. You need to evaluate your interests and consider several factors such as long-term stability, required skills, the scope of…
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Top 10 Interview questions for Digital Marketing

Are you preparing for your upcoming digital marketing interview but nervous about how to crack it? We are here to calm your nervousness and help you prepare the best for it. Here are the top…
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Free Digital Marketing Courses with Certificate in 2024

Top 8 Free Digital Marketing Courses with Certificate in 2025

Looking for free digital marketing courses with a certificate? We have covered the best courses for you. Digital marketing is undoubtedly one of the most in-demand skills today. More than half of the population of…
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